What are our best options?
Adele, Taylor Swift, AC/DC.
Too expensive. Coldplay bid 1/2 that. They’re pretty much U2. Our crowd wont know the difference. They’re here for the football anyway.
[…Halfway through planning]
This is a disaster. How can we fix this?
We’ll add a montage of past shows when we hired artists from our A-list.
That’s still not enough to fix this.
We’ll have to bring back Beyoncé and Bruno Mars at their rush rate.
Sigh…
Post Mortem:
We spent 2x the cost of our top choice and still produced a poor product. How much does Adele want for 2017?
The Lesson:
Hire the people who will do it right the first time.
Also published on Medium.