What are our best options?

Adele, Taylor Swift, AC/DC.

Too expensive. Coldplay bid 1/2 that. They’re pretty much U2. Our crowd wont know the difference. They’re here for the football anyway.

[…Halfway through planning]

This is a disaster. How can we fix this?

We’ll add a montage of past shows when we hired artists from our A-list.

That’s still not enough to fix this.

We’ll have to bring back Beyoncé and Bruno Mars at their rush rate.


Post Mortem:

We spent 2x the cost of our top choice and still produced a poor product. How much does Adele want for 2017?

The Lesson:

Hire the people who will do it right the first time.

Also published on Medium.